Everyone I know loves Aweber. Ask any IM marketer, and they’ll tell you Aweber is one of the most recognizable names in the online marketing world. All over the planet you can find people who just rave about it. Hard to say, but perhaps being on the net since the late 90s has something to do with it. Naturally, being in business for that long, online too, it’s very difficult for any competitors to establish themselves. But you don’t stick around and be successful for no reason. Well, we couldn’t resist, so we took them for an extensive test drive. We’ll tell you what we found. Don’t miss the detailed Aweber review.

One of the basic principles of email marketing is to create multiple email lists. Marketing to more than one list gives you the ability to cast a wider marketing net. You’ll automatically need a separate list for different markets. But we warned, using personal email clients, like Outlook for example, can be very difficult and troublesome. It’s not hard at all to make errors with those programs, plus you don’t have the horsepower you need to do it right. The features and benefits you’ll find with Aweber are in a class all their own.

Aweber gives you the ability to manage all of your newsletters, opt-in lists and e-mail campaigns. This service helps you set up your opt-in list by giving you a simple way to collect e-mail addresses, and then also helps you to keep track of the e-mails you send out.

You get a simple opt-in code that you place on your website or blog. You have the choice of creating a standard opt-in form or one that pops up and forces visitors to either fill it out or close it when they first find your site. Another possibility is to install both types of opt-in forms and see which one gets you the most sign-ups.

In the online dating tips niche, I can let Aweber do all the work. We don’t know too many marketers who want to do their list management functions all by themselves, do you? This is something you won’t have to be concerned with because all list management/maintenance tasks are taken care of by them. It will also track your subscribers’ buying histories which will allow you to better market to the people who have signed up for your list. Since they manage opt-outs, you won’t have to worry about sending emails to people who no longer want to receive them, thus protecting you from spam complaints. However, this is by no means everything they have to offer for the busy email marketer. To date, Aweber offers the most comprehensive list of useful features for online marketers. Even if you do not sell products directly through e-mail, you can still find ways to use Aweber.

Aweber can help you if you want to create a newsletter or just test offers to your list. So, in a word – yes – we believe Aweber absolutely delivers on all the promises it makes and the hype it receives.

Tags: aweber, email, email marketer, Email Marketing