Have you started to develop an e-mail list?  Do you use it in your online business?  ?  Do you know why you should employ an e-mail list?  If you honestly said “no” to any of these questions, this page is for you.  You should definitely build an e-mail list.

An e-mail list accommodates the names and e-mail addresses of people who have asked you to give them information about your products and services.  If your e-mail list contains dozens or even thousands of names and you have a product that sells for just $1.00, you can make hundreds or thousands of dollars by merely sending out one e-mail to each of these clients. Are you starting to see the strength of an opt-in email list?

You prompt people to join your list by providing them something of value that they absolutely want and need.  You make it available to them for free. That’s right, for free. The idea is, once they see the usefulness of your free products, they will be anxious and willing to pay for your other products that you have for sale. At the very minimum they get to keep the valuable free goods for their personal use and you get to grow an e-mail list.

It’s the same idea behind the person in the mall that offers to passersby free chocolate samples.  You taste the sample, like it, and so desire to go into the store and get a box.  

Online the scenario goes something like this: Some one visits your website and sees a message like this: “Looking for xyz? Just let us know on the form below where to email it and to whom and we will e-mail it to you without delay.”

The free gift could be an e-book on how to make candy, a report on how to shop for automobile insurance, or any of thousands of other subjects, ideas, and products that people in general are looking for.

You can even author your own e-book on a question that personally interests you, using your own first hand insight.

You are probably asking where you will get your free products to use for gifts to grow your e-mail list.  Actually this is the easiest part of the whole process.  .  

There are a large number of web sites where you can obtain free e-books that the author is giving away with consent for you to pass along the books to others for free.  It’s the same chocolate sample model that we discussed earlier.

Not everyone who takes your free gift will agree to buy your other products but a number will.  As your business e-mail list continues to increase, even if only a low percentage of your list buys from you, you will be giving quality products to valuable customers and at the same time, putting some real money in your pocket.  

You can expand an opt-in e-mail list to any size you want.  There are some Internet entrepreneurs who have lists with 50,000, 100,000 and even 300,000 e-mail addresses.  Imagine if just 1% of 50,000 people were to buy your product that cost $5.00. (That equals $2,500.) Make sense?

An e-mail list is a clever tool to have.  It is the difference between customers simply passing by the window of your store and those who willfully come into your store anxious to buy because you have told them through an e-mail that another article is available.  

Sadly many people who want to make money online are not disposed to put forth the effort to grow an e-mail list.  On the other hand, internet marketers who do grow an e-mail list are steadily taking in substantial financial rewards every day.  

Please understand that in the background of what we are discussing here, free does not necessarily mean low-grade.  To get a look at some of the excellent quality products and software programs that you can get for free to set out growing your own e-mail list, just clidk on this grow an e-mail list link.  You will see how easy it is to grow an e-mail list.

Tags: build an email list, email list, grow an email list, opt-in list